External Communications Director | Bert Davis

Leading global information provider seeks an External Communications Director to help develop and execute a global media relations, social media, and philanthropic strategy in support of the company?s strategic objectives, building awareness and reputation among key audiences in support of business growth.

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Responsibilities:

• Develop and implement a corporate PR strategy to support business objectives and demonstrate brand values.
• Launch a revamped corporate citizenship program focused on philanthropy and content philanthropy.
• Develop relationships with key media outlets, influential thought leaders, and commentators.
• Develop and implement a coherent and integrated social networking strategy to measure and track content for media communities and positive engagement from thought leaders.
• Work with company leadership and global businesses to develop case studies and identify publicity and philanthropy opportunities.
• Develop and implement a comprehensive evaluation and reporting strategy, embedding measurement into all media and PR activities while leveraging social media tools.
• Act as an expert advisor for colleagues throughout the business on effective media and PR, supporting business objectives and providing ideas and solutions.
• Take advantage of synergies and align messaging with internal communications, investor relations, and business communications/publicity teams.

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Qualifications:

• Undergraduate degree or equivalent experience. Professional PR qualification preferred.
• Extensive previous media relations experience with evidence of measured success.
• Track record of successful corporate reputation building.
• Broad knowledge of PR strategy, campaigns, and tactics.
• Extensive experience with social media tools in a business context (Radian 6, social media sites, etc.).
• Strong communication skills including excellent writing and presentation development.
• Comfort with online communications development.
• Strong verbal presentation skills.
• Proven ability to build and manage key stakeholder and media relationships.
• Must be a well-organized, independent decision-maker with good judgment.
• Effective management skills.
• Excellent relationship-building skills with evidence of successfully influencing without authority.

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Source: http://www.bertdavis.com/2013/external-communications-director/?utm_source=rss&utm_medium=rss&utm_campaign=external-communications-director

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